Link Building
If you are looking for good search optimization of your website, then link building is one of the essential key factor and tactic to get your the website ranked on a search engine.
The primary aim of link building is to acquire hyperlinks from other ranked websites from the web, generally to enhance search traffic on Your site from Google or any other search engine.
Basically, in link building, you link someone else on your website which means a ranking vote to that particular website and the more votes gained by a website means it has excellent chances to get ranked on Google for a specific link you voted for via link building.